Meet the Team

I spent over 20 years in the Air Force in South Africa – I was a Helicopter Pilot, Flight Instructor and Senior Officer. A lot of my leadership skills and style come from my time in the military. I am driven, I am ambitious and, as noted above, I am no-nonsense. This doesn’t mean I’m not understanding, supportive and considerate…I am, but I will also be pushing my clients to be the best they can be and holding them to account where necessary.

During my time in the Air Force I had the great honour of flying the (then) President of South Africa; Nelson Mandela (or as we called him, Madiba). I got to know him quite well and learnt many lessons which I continue to employ in my everyday life and in my coaching to this day. If you’d like to learn more about this, you can watch the video on my YouTube channel.

After I left the Air Force I spent 14 years working in Corporate Aerospace and Defence before deciding to use the skills and abilities I had developed in supporting the local community and business growth in the South West.

I joined ActionCOACH because I was impressed and excited by their methodology. ActionCOACH has worked with tens of thousands of businesses over the past three decades, so I knew that combining this with my experience would be the ideal partnership.

We help people like you, aspirational business owners to create better versions of themselves and their businesses through coaching, better strategy, systems and teams. If you want to increase the profitability and long-term value of your business, then we can help and we guarantee our work!

“You don’t have the be the best to start, but you do have to start to be the best”

Having achieved my goals working IN business, my focus as a Business Coach, with over 35 years of real experience, and founding 5 of my own businesses, is helping you to achieve your goals by working ON your business. By working smarter, not harder, together!

We are the top performing ActionCOACH franchisee in Dorset, driving and supporting ambitious businesses who want to grow, we help business owners to be the best they can, to win back time, to make more money and ultimately to have their business work successfully without them.

Jo is our Head of Client Experience, she has many years experience working as an office manager in a busy environment. She is very organised, has great customer service skills and loves being able to support the coaches and clients whilst helping businesses grow and succeed. In her spare time, Jo is heavily into Amateur Dramatics and has helped put on many Theatre Productions in Hertfordshire and Buckinghamshire.

Salman Arshad is a data-driven, social media, and SEO savvy marketer with deep business knowledge. He has been in this field for 9 years now and has an undergraduate and postgraduate degree in marketing. He is experienced in designing the marketing strategy utilising key acquisition channels like social media and SEO to attain desired results for the clients.

He also designs content, creates graphics, maintains blogs, and manages online campaigns using digital marketing techniques such as email and paid campaigns.