5 Tips to Improve Your Company’s Internal Communication Within Your Company and Team

Small businesses and entrepreneurs can increase their business performance by improving their internal communications. This could potentially save them thousands of pounds.

Poor internal communication can cause your company to lose its competitive edge, even if you have hired the best talent. An increasing number of executives are realising that communication is key to business success.

The average small business loses £5,000 each year due to miscommunication. By improving business communication, you can reduce or avoid costly errors within your company.

How Important Is Effective Internal Communication for You and Your Business?

You might think that small business owners are stupid for allowing themselves to lose out on more than £5,000 each year due to poor communication. But, just imagine the problems faced by large corporations who lose an average of £64 million every single year because of the same problem. Poor communication is also a major reason that mid-sized businesses lose an average of £430,000 each year.

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However, many studies have shown that a significant number of skilled workers and those who are capable of becoming skilled themselves lack vital communication skills. If a skilled professional does not properly understand their industry and their responsibilities, they won’t be able to fulfil their job. Many professionals are not able to effectively communicate concepts related to work.

Five Key Tips to Improve Your Internal Email Communication

You can make improvements to your company’s business communication. Here are 5 essential tips to help you;

1. Avoid ‘Hit and Run’ Communications

CEOs speak, people listen, and that’s it. That is corporate communication. Do not follow the lead of several other executives who have bought before, and address your team instead of “dropping the microphone.”

Instead, engage in a two-way conversation with your targeted audience. When internal stakeholders are involved in the conversation, they will better understand what you’re trying to communicate.

It is also important to understand the political climate in your organisation. Your statements that align with their peers are more likely for staff to believe you.

2. Communicate Consistently and Systematically

Time and human capital are scarce today. You must prioritise your communications. Your corporate communication will be more effective if you have a structured method of delivering messages.

No matter what medium you use to communicate with staff, the messages that you send should grab their attention immediately and encourage them to work towards achieving corporate goals. Communication is a vital opportunity to educate recipients on how your strategic decisions affect both their roles and responsibilities.

It’s also not enough to just teach these lessons once. To promote real change, you must keep repeating your messages over time.

3. Keep It Simple

You are likely to do tons of research as a business leader and therefore have access to a lot of information. Your knowledge can seep into business communications. An overload of information can lead to recipients forgetting the important points you want to make.

Only give the relevant information to internal stakeholders. They’ll waste time and energy searching for the information they need, and ultimately, this will lead to lower productivity. Don’t hide the lead! Sending an email with lots of details is a good idea. Start with the most important message at the beginning.

Avoid jargon when communicating with customers or other stakeholders. If you use too many terms from different industries, it will only confuse your audience. Clear, simple language is better than confusing your audience. This will allow you to spend less time explaining jargon and spend more time discussing the things that matter. You should pay close attention to the tone and voice of your company. If you don’t have any, consider creating a voice guide and tone guide.

4. Take Into Account the Audience

Many executives forget that their talent pool includes people from different backgrounds. This is a common mistake in a male-dominated business environment. They may be prone to view internal communications only from a male perspective, which can lead them to create poor communication. However, a growing number of women who are business leaders advocate for gender equality at work.

It is important to consider your audience when creating business communications. This is especially true when communicating with front-line employees.

Customers often contact potential customers first through customer-facing employees. It is worth investing the energy and time to ensure that your employees understand and internalise your strategy.

5. Make Sure You Have the Right Tools

There are many tools you can use to improve your internal communication strategy. An email is a common tool used by all organisations. It is essential that you use email effectively. A shared inbox tool will help your team stay organised and can be used to leverage templates or “assignments”, so that it is clear who is responsible.

Slack is a great tool for quick brainstorming and instant communication. Text messaging is also a popular form of business communication that employees love.

Communication is more than just writing. It is just as important to listen.

Listening to others can provide valuable insight. Listening to what others have to say can help you gain valuable insights.

You can then reply by reiterating the point of contact to confirm that you have heard their message. This simple exercise of active listening and some essential tips can help you achieve a higher level of organisational performance.

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ActionCOACH can help you develop and grow your business through a wide variety of services, from business coaching and mentoring to sales training and marketing assistance. No matter what stage your business is in, our team of experienced coaches can help you take it to the next level.

If you’re serious about improving your company’s internal communication, ActionCOACH is the perfect partner to help you get there.

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