Startups have one of the top goals: obtain funding. How do you attract investors? Although the website of your company may not be where you first think of going to achieve this goal, it can help you attract more investors and partners.
In today’s market almost all customer interaction and networking occur digitally. This means that potential investors have less chance to meet you face-to-face. Your website is often the first impression potential investors have of your company. It can raise or lower credibility.
What are the main things you should focus on within your website reflects the value of your business? Here are four key things that customers and potential investors will want to see;
1. Invest in Professional Design
A professional web design is the foundation of a website that attracts investors. It doesn’t necessarily have to be expensive to put together. Many startups begin with a basic site and expand as their business expands.
It could be a page that is “coming soon” or a single-page website which allows for high and low upfront costs.
Avoid Using Templates
Even if your website is a single page, avoid templates. Competitors can use templates and they are usually overused, which makes it difficult to distinguish your business.
A low-quality website design or templated options can make investors think you don’t care about the venture. Custom WordPress web design and other custom design solutions can provide more flexibility and prospects. The better your design, the higher quality and more customised it is.
Visual Elements Can Build Trust
The site’s ability to engage customers and investors is also affected by visual trust. Visual trust is a subconscious interaction someone has with the site. It is an emotional attachment that results from the use of colours, imagery, and fonts.
The latest web design trends are used by professional designers to communicate trust visually in a way that a template or build it-yourself option might not.
2. Conveyor Industry and Social Trust
A small business website can help build industry trust. Your business’ achievements and recognition in your industry will help build trust.
These can be demonstrated by displaying industry awards and affiliations your business is a part of. To build credibility, you can also highlight industry mentions or testimonial cases. These logos and awards should be prominently displayed on your website’s home page.
Social Proof Can Be Used to Build Trust
Social trust is another type of trust. Social proof is a way to build trust by demonstrating that customers and other businesses have worked well with your company. Social proof can be displayed by presenting the number and quality of your clients, as well as the years of business.
Startups may not have many customers or reviews. It is possible to highlight logos of clients and partners you have. Even publishers who have spoken highly of your business can be highlighted.
3. Create a Strong Value Proposition
Clear messaging and a strong value proposition are essential to establish a connection. When a visitor lands on a website, they typically spend about 10 seconds on the site. Your value prop must be prominent and visible to grab their attention.
Consider the value proposition of your startup’s elevator pitch. The value proposition should communicate clearly who you are, your strengths, and what sets you apart. Slack uses a great value prop in their hero section.
Avoid long, dense paragraphs and include every detail about your products on the homepage. Excessive text can be distracting and difficult to retain readers on your page. It is not user-friendly.
Use headlines, subheadings and bullet points to focus on your top-level messaging. Visitors tend to scroll through the entire page first before scanning the content. A web designer can assist you in visual communication and create a visual hierarchy that makes the calls to action and high-level messaging stand out.
4. Create a Partners Page
Websites can attract many visitors. Websites attract a variety of visitors, including existing clients, potential employees, investors, and new customers. These visitors all have different motivations and seek specific information. Simply put, each visitor has a unique goal to achieve by visiting your website.
You can create a partner page to help investors find the correct information. This page could include information like press releases about additional funding or opportunities for investors and the benefits of supporting your business.
Your website’s About page or Team Page is the best place for displaying your team members. You can include a bio for each member of the team or board, which highlights their experience, certifications and qualifications. Headshots are also a good idea to help customers and investors identify the people they’re reading about.
You can place biographies next to the photo of each team member or use them as light box features. Or an introduction video can be included for key staff members.
Make a Good First Impression
A website that makes an impression is crucial for investors in your website startup. Your website will be a success if you have a web design that communicates industry and social trust and contains content geared towards investors.
Your website can be designed by you. But a professional designer is the best way to make sure your website achieves all these goals. It also allows you to concentrate on other aspects such as running and growing the business.
ActionCOACH can help you develop a high-performing team. They will help you set goals, work together, and be accountable. Business coaching can help you create a winning team. Get in touch with ActionCOACH today to learn more about how they can help you build a high-performing team.
Contact us today at 01305 566150 or email westdorset@actioncoach.co.uk for a FREE business coaching session.
